Our Work  |  Branded Entertainment

We created the game Size Matters to promote Kirstie Alley's reality show, Big Life, on A&E. The goal is to help Kirstie eat healthy, avoid junk food and get fit. As she likes to remind us, nothing tastes as good as skinny looks, so have fun and help Kirstie go from flab to fab!

In A&E Network’s Big Life: Getting Little game, players must help Kirstie drop the weight and regain her sex symbol status. The goal is to collect her healthy edamame, avoid junk foods and ultimately slim down in this maze chase-style game.

True to the nature of the maze chase genre, the game pits users in a race to clear the board against some of the most dangerous belly busting foods around: Donuts, Potato Chips, Ice Cream, etc. These diet disasters, along with the pesky paparazzi, act as obstacles that will slow the player in their quest to slim down and clear the board by ultimately collecting all of the edamame beans. The game was complete with custom audio, and Ms. Alley voiced all sound bytes for her game character.

The game was playable on both aetv.com, where users could login using Facebook connect, as well as on A&E’s Facebook site itself.