Our Work  |  Media

Take a seat and explore Deadliest Catch show content from the captain's chair in this immersive media execution hosted by MSN to promote the season premiere of Deadliest Catch on Discovery. WIth a goal of pushing crew and video content to promote awareness for the the upcoming season, this execution was a content-rich experience for fans of Discovery Channel's hit show, Deadliest Catch.

The ad was a custom rich media experience that lived on MSN's homepage and put fans of the show in the captain's chair where they could explore a bevy of 'Catch content including crew bios and videos, show promos and exclusive clips, as well as tease users to the site with an augmented reality game demo.

To further the experience and provide the true feel of authenticity, our design staff worked to composite this environment based on production photos taken by the network. From the rustic wood-grain interior to the stormy seas slamming the windshield, the unit delivered a solid performance, and aided in yet another successful rating premiere for the highly popular show.