Our Work  |  Social and Digital PR

Conrad Murray Trial

A content distribution strategy securing powerful partner sites to showcase daily and weekly trial recaps and news

With anticipation very high for the Conrad Murray trial, it was critical for HLN to establish distribution partners that could act as quickly as information became available. GLOW's campaign focused on creating a distribution strategy and securing powerful partnerships with sites including Huffington Post, Radar Online and Examiner to distribute daily and weekly recaps that would continue throughout the trial.

Placement examples:

Huffington Post
http://www.huffingtonpost.com/matt-semino/talking-issues-substance-_b_1002515.html

RadarOnline
http://www.radaronline.com/exclusives/2011/10/conrad-murray-trial-live-talk-gloria-allred-jane-velez-mitchell

Examiner
http://www.examiner.com/tv-over-20-in-national/exclusive-hln-s-jane-velez-mitchell-learning-secrets-jackson-death-trial