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Green Label
First Green Step With Keds .
Keds launched the "Green Label," an eco-friendly footwear line targeting affluent young 20-something year old girls.
Tasked with creating a compelling visual to introduce the Keds Green Label on Keds.com, Glow developed an interactive experience that allowed consumers to authentically engage with the Keds brand, learn and share "green" information with peers. By giving users the opportunity to share a green tip, a virtual and dynamic tree grew over time where each individual leaf became a unique tip for users to discover.
This project required a content-filtering tool driven by a light weight CMS in order for Keds to monitor user-generated tips.
In doing so, we allowed Keds Green Label to become a conduit to a greener-lifestyle.
Tasked with creating a compelling visual to introduce the Keds Green Label on Keds.com, Glow developed an interactive experience that allowed consumers to authentically engage with the Keds brand, learn and share "green" information with peers. By giving users the opportunity to share a green tip, a virtual and dynamic tree grew over time where each individual leaf became a unique tip for users to discover.
This project required a content-filtering tool driven by a light weight CMS in order for Keds to monitor user-generated tips.
In doing so, we allowed Keds Green Label to become a conduit to a greener-lifestyle.
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