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Award winning, "Join Us" Campaign

With a strong lineup of original programming and fierce competition, Showtime Network sough a fresh approach to their online customer acquisition efforts. Tasked with developing an acquisition campaign, we created awareness by leveraged existing fans as brand evangelists. This effort featured a new site, Facebook Fan Page, blogger outreach and fan activation programs. From strategy to development, GLOW designed and executed the "Join Us" acquisition campaign, earning a 2009 CTAM Mark Award.

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